Certified Digital Marketing Professional Program

30 hours online | Entry - Level

certified digital marketing professional course

Program Highlights

The Certified Digital Marketing Professional program is aimed to equip participants with the tools and skills needed to create a cohesive, effective digital marketing strategy. The program is curated by expert practitioners and is aligned with the industry to provide in-depth knowledge, understanding, and a complete hands-on learning experience to demonstrate a strong foundation in digital marketing, covering the main concepts, techniques, and skills required in order to develop, plan, and implement an effective digital marketing strategy.

The CDMP v8.1 certification will make participants stand out from the crowd, highlight their capabilities, boost their credibility, and will transform them into specialists.

What you’ll learn

Introduction to Digital Marketing

Harness the power of Digital Marketing as a core driver of the business marketing strategy.

Participants will learn about the key concepts of Digital Marketing and how it differs from traditional marketing, as well as how these two practices can be implemented to complement each other.

This module will also introduce participants to the DMI methodology, an iterative framework that outlines how to adapt, measure, and refine key digital marketing metrics.

Content Marketing

This module introduces the key principles of content marketing to enable participants to align content effectively with the buyer journey.

Participants will explore the knowledge and skills required to plan and execute a content marketing strategy in a persona-oriented, data-driven way.

It also covers content creation and curation, along with how to extend its value using scheduling tools and promotion methods.

The Content Marketing module concludes by examining the key metrics and tools for measuring the performance of a content marketing strategy.

Social Media Marketing

This module introduces the key social platforms for digital marketing and demonstrates how to set up a social media experience for business.

At the end of this module, participants will be able to understand the techniques and best practices for growing and engaging an audience and demonstrate how to create effective paid advertising campaigns on key social platforms. In addition, participants will understand how to build, manage, and sustain an active social media community.

The module also covers how to extract and report on data from the platforms’ native analytics tools to derive deeper audience and campaign insights.

Search Engine Optimization (SEO)

The SEO module begins with the fundamentals of search engine optimization and how search engines work. It explains why it is vital to align SEO objectives with overarching business objectives and how to use keyword and competitor research to build a content plan that attracts and engages the right kind of visitors.

The module also explores how to boost online conversions to help stand out in today’s fiercely competitive online marketplace and ensure the best possible Return on Investment (ROI).

Paid Search (PPC) Using Google Ads

This module begins with the fundamentals of paid search and its benefits and demonstrates how to implement and manage Pay-Per-Click (PPC) campaigns using Google Ads.

Through the Paid Search Module, participants will understand the key concepts underpinning bid auctions, how to manage paid advertising budgets, and how to optimize paid search campaigns.

It also covers conversion tracking and how to measure and report on the performance of paid search campaigns using Google Analytics and Google Search Console.

Display and Video Advertising

The Display and Video Advertising module begins with the fundamentals of display and video advertising and demonstrates how to set up and manage a YouTube channel.

It covers the ad formats available within Google Display Network and YouTube and shows how to set up and manage campaigns.

Participants will also understand how to apply audience and contextual targeting, exclusions, remarketing, and bid adjustments to target display and video ads at the right audience.

By the end of the module, participants will be able to identify the key metrics and tools to use to analyze and optimize the effectiveness of campaigns.

Email Marketing

The Email Marketing module begins with the fundamentals of email marketing and how the concepts of segmentation, personalization, timing, and engagement along with the legislation and regulations surrounding data protection underpin an effective email marketing strategy.

The module introduces key email marketing tools and techniques and explores subscriber list and email design best practices. It also comprehensively explores how to create, test, and optimize an email campaign that maximizes open and Click-Through-Rates (CTR) and provides an overview of the value provided by marketing automation tools.

By the end of this module, participants will have a comprehensive understanding of all the elements involved in an email marketing strategy.

Website Optimization

This module introduces key concepts underpinning effective website design and the purpose of website optimization. It will enable participants to build and publish a simple, well-designed, and optimized website using WordPress that is aligned to specific business goals.

Additionally, participants will understand the design principles and best practices for copy and A/B testing along with exploring User Experience and User Interface as part of user-centric design.

The Website Optimization module also covers how to use metrics to capture, track, and measure website activity to develop deeper insights.

Analytics Using Google Analytics

The Analytics module begins with the fundamentals of web analytics and the associated legal responsibilities and best practices concerning data collection, consent, and privacy that enable a digital marketer to draw actionable conclusions from website or marketing channel data. It demonstrates how to set up and configure Google Analytics and install tracking codes to glean insights about traffic and audience.

In this module, participants will also explore setting campaign goals to analyze performance and customer conversion journeys.

At the end of the module, participants will be able to use Google Analytics reports and features to monitor and analyze digital campaigns.

Digital Marketing Strategy

The Digital Marketing Strategy module identifies the core components of an effective digital marketing strategy and explains how to develop a successful budget plan and measure the ROI for digital activities.

It demonstrates how to set clear and actionable objectives and measurable Key Performance Indicators (KPI’s) as well as the key research activities to undertake to guide channel selection and messaging. It also explains how to develop a creative strategy based on campaign research to engage an audience and deliver on campaign goals.

By the end of the module, participants will know how to execute a digital marketing strategy supported by a channel plan, a paid media plan, a campaign action plan, and succinct strategy documentation.

Introduction to Digital Marketing

Harness the power of Digital Marketing as a core driver of the business marketing strategy.

Participants will learn about the key concepts of Digital Marketing and how it differs from traditional marketing, as well as how these two practices can be implemented to complement each other.

This module will also introduce participants to the DMI methodology, an iterative framework that outlines how to adapt, measure, and refine key digital marketing metrics.

Content Marketing

This module introduces the key principles of content marketing to enable participants to align content effectively with the buyer journey.

Participants will explore the knowledge and skills required to plan and execute a content marketing strategy in a persona-oriented, data-driven way.

It also covers content creation and curation, along with how to extend its value using scheduling tools and promotion methods.

The Content Marketing module concludes by examining the key metrics and tools for measuring the performance of a content marketing strategy.

Social Media Marketing

This module introduces the key social platforms for digital marketing and demonstrates how to set up a social media experience for business.

At the end of this module, participants will be able to understand the techniques and best practices for growing and engaging an audience and demonstrate how to create effective paid advertising campaigns on key social platforms. In addition, participants will understand how to build, manage, and sustain an active social media community.

The module also covers how to extract and report on data from the platforms’ native analytics tools to derive deeper audience and campaign insights.

Search Engine Optimization (SEO)

The SEO module begins with the fundamentals of search engine optimization and how search engines work. It explains why it is vital to align SEO objectives with overarching business objectives and how to use keyword and competitor research to build a content plan that attracts and engages the right kind of visitors.

The module also explores how to boost online conversions to help stand out in today’s fiercely competitive online marketplace and ensure the best possible Return on Investment (ROI).

Paid Search (PPC) Using Google Ads

This module begins with the fundamentals of paid search and its benefits and demonstrates how to implement and manage Pay-Per-Click (PPC) campaigns using Google Ads.

Through the Paid Search Module, participants will understand the key concepts underpinning bid auctions, how to manage paid advertising budgets, and how to optimize paid search campaigns.

It also covers conversion tracking and how to measure and report on the performance of paid search campaigns using Google Analytics and Google Search Console.

Display and Video Advertising

The Display and Video Advertising module begins with the fundamentals of display and video advertising and demonstrates how to set up and manage a YouTube channel.

It covers the ad formats available within Google Display Network and YouTube and shows how to set up and manage campaigns.

Participants will also understand how to apply audience and contextual targeting, exclusions, remarketing, and bid adjustments to target display and video ads at the right audience.

By the end of the module, participants will be able to identify the key metrics and tools to use to analyze and optimize the effectiveness of campaigns.

Email Marketing

The Email Marketing module begins with the fundamentals of email marketing and how the concepts of segmentation, personalization, timing, and engagement along with the legislation and regulations surrounding data protection underpin an effective email marketing strategy.

The module introduces key email marketing tools and techniques and explores subscriber list and email design best practices. It also comprehensively explores how to create, test, and optimize an email campaign that maximizes open and Click-Through-Rates (CTR) and provides an overview of the value provided by marketing automation tools.

By the end of this module, participants will have a comprehensive understanding of all the elements involved in an email marketing strategy.

Website Optimization

This module introduces key concepts underpinning effective website design and the purpose of website optimization. It will enable participants to build and publish a simple, well-designed, and optimized website using WordPress that is aligned to specific business goals.

Additionally, participants will understand the design principles and best practices for copy and A/B testing along with exploring User Experience and User Interface as part of user-centric design.

The Website Optimization module also covers how to use metrics to capture, track, and measure website activity to develop deeper insights.

Analytics Using Google Analytics

The Analytics module begins with the fundamentals of web analytics and the associated legal responsibilities and best practices concerning data collection, consent, and privacy that enable a digital marketer to draw actionable conclusions from website or marketing channel data. It demonstrates how to set up and configure Google Analytics and install tracking codes to glean insights about traffic and audience.

In this module, participants will also explore setting campaign goals to analyze performance and customer conversion journeys.

At the end of the module, participants will be able to use Google Analytics reports and features to monitor and analyze digital campaigns.

Digital Marketing Strategy

The Digital Marketing Strategy module identifies the core components of an effective digital marketing strategy and explains how to develop a successful budget plan and measure the ROI for digital activities.

It demonstrates how to set clear and actionable objectives and measurable Key Performance Indicators (KPI’s) as well as the key research activities to undertake to guide channel selection and messaging. It also explains how to develop a creative strategy based on campaign research to engage an audience and deliver on campaign goals.

By the end of the module, participants will know how to execute a digital marketing strategy supported by a channel plan, a paid media plan, a campaign action plan, and succinct strategy documentation.

Supporting online learning experience

Gain access to a rich repository of resources and world-class training

Flexible Study Options

Participants can enjoy 24/7 access to the class network to watch video lectures, study presentations, go through practical sessions, or interactive quizzes, through desktop or a mobile device.

Internationally Recognized Certification

Upon completion of the course, participants would appear for a computer-based assessment, conducted by Pearson VUE. Participants will receive a copy of their results immediately after the exam. A digitally signed certificate will be emailed to successful participants in the month following the date of their exam.

Designed and Validated by Industry Experts

The team works closely with the leading industry experts to design, validate, and constantly update the curriculum to shape the learning of participants by practical experience, expert insights, and case-studies.

Live Instructor-Led Training

Participants will engage in 30 hours of interactive, live, online training with an industry expert trainer to enhance learning experience.

Get Answers

Who should take this digital marketing course?

Anyone with a keen interest in digital marketing can apply for this course. Participants do not need to have a background in the related discipline as the course will be taught from the basic level. Business owners, marketing managers, marketing executives, senior management, a recent graduate, or anyone simply looking to change or build a career in digital marketing can opt for this course.

How long is this digital marketing course?

The CDMP course is approximately 30 hours of case studies, theory-based sessions, and assignments delivered online to participants anywhere in the world.

Where will this qualification be recognized?

The Digital Marketing Institute is the global certification body for Digital Marketing education. It carries the coveted Digital Marketing Institute accreditation and associated brand recognition, which is highly sought-after by leading employers.

Is this digital marketing course technical?

No, participants will not be taught coding or anything technical. The course focuses on the commercial aspect of online marketing and it is designed to help improve business lead generation and customer engagement.

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