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Why continuous learning might be the top digital job perk

Why Continuous Learning Might Be the Top Digital Job Perk

Digital Transformation

The Best Job Perk You Can Offer: Continuous Learning

When potential employees weigh one job against another, you might think that top salary is always the winning perk. But today’s professionals are considering more than just a paycheck — they want perks that will fuel their career. Continuous learning, or training that helps an employee throughout their career, helps retain as well as attract great talent.

Here’s what makes it so appealing, and how to implement digital learning initiatives in your company:

What is “Continuous Learning”?

You might already consider some form of education benefit as part of your employee perks. And in the past, education for employees didn’t seem too exciting, as it amounted to little more than some tuition reimbursement or in-house training with irregular results. But employers often find such offerings can be hard to implement and even harder to use as recruiting tools.

Instead, digital learning initiatives that appeal to savvy employees can aid companies in many ways, like:

  • Increasing employee retention, saving you time and money spent on recruiting and training new staff.
  • Driving employees to your company through enhanced reputation as a dedicated proponent of long-term employee career development
  • Most importantly, future-proofing your company against threats of staff turnover and being eclipsed by the competition.

Why Employees Find Continuous Learning Helpful for Their Career

Before you think of educational offerings as “just another perk” — think of how your staff and recruits might approach the opportunity.

By improving their skillset with the latest training, employees can:

  • Enhance their skills and education to meet new industry demands,
  • Stay on top of new trends, software, or initiatives,
  • Remain competitive in their field, and
  • Feel like they are in control of their career growth.

Instead of losing employees when they want to move on to “new opportunities,” by offering continuous learning benefits, you encourage them to stick around and grow with you, not with someone else.

Who Can You Recruit With Training?

While employees of all ages find career development appealing, younger employees are especially drawn to employers offering digital learning initiatives.

According to a recent Gallup poll, “59% of millennials say opportunities to learn and grow are extremely important to them when applying for a job. Comparatively, 44% of Gen Xers and 41% of baby boomers say the same about these types of opportunities.” In fact, the same poll saw that “87% of millennials rate ‘professional or career growth and development opportunities’ as important to them in a job.”

What Kinds of Learning Opportunities Can You Provide Quickly?

Out-of-the-box digital learning initiatives like Cognixia’s digital training tools help those right out of school as well as those looking to improve their skills. Instead of waiting to see what employees ask for in annual reviews, offering classes from the start helps you recruit and help train up staff all year long.

Gallup’s analysis notes that managers and organizations need to anticipate those needs and offer paths to gaining more education, rather than waiting for employees to ask for them specifically.

“Millennials might simply be unsure about how to have developmental conversations with their managers — especially when they are interested in pursuing different career paths. They may worry that their managers will perceive them as disloyal or flight risks,” wrote Gallup’s Amy Adkins and Brandon Rigoni.

And instead of throwing a few worksheets or team meetings in the mix and calling it an educational program, find education that fits your team’s needs. When you offer your employees authentic opportunities for learning and growth so it becomes an ingrained part of your company culture, not just lip service.

If you want to offer some of the most in-demand skills to your employees to help them grow with continuous learning, look to Cognixia and our trusted digital tools.

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