Agile Marketing Boot Camp

Marketers face countless challenges every day, such as, speed of change, adoption of new technologies, increasing buyer empowerment, limited resources, etc. And yet, traditional marketing has not changed much in the last 50 years. This Agile marketing course aims to explore why conventional methods of marketing do not work and why Agile marketing, inspired by the Agile software development methodology, helps marketing teams get more done in shorter time spans to be in step with the changing environment. The course explains principles, processes, terminology and tools of Agile marketing. Real-world examples are provided of how teams have used Agile marketing to achieve success. The course aims to inspire and organize marketers for maximum effectiveness while also exposing participants to the practicalities of implementing Agile marketing in organizations. The course also sheds light on this process of transition, its sustainability, the shortcomings of the process, and its impact on budgeting process.