Agile Marketing Boot Camp

Course Code: 1505

$1295

Agile Marketing Boot Camp

Learn the nuances and techniques of Agile marketing

Course Code : 1505

$1295

Overview
Schedule classes
What you'll learn
Outline
Prerequisites
Who should attend

Overview

Marketers face countless challenges every day, such as, speed of change, adoption of new technologies, increasing buyer empowerment, limited resources, etc. And yet, traditional marketing has not changed much in the last 50 years. This Agile marketing course aims to explore why conventional methods of marketing do not work and why Agile marketing, inspired by the Agile software development methodology, helps marketing teams get more done in shorter time spans to be in step with the changing environment. The course explains principles, processes, terminology and tools of Agile marketing. Real-world examples are provided of how teams have used Agile marketing to achieve success. The course aims to inspire and organize marketers for maximum effectiveness while also exposing participants to the practicalities of implementing Agile marketing in organizations. The course also sheds light on this process of transition, its sustainability, the shortcomings of the process, and its impact on budgeting process.

Schedule Classes

Delivery Format
Starting Date
Starting Time
Duration
Location

Live Classroom
Thursday, 30 April 2020
8:30 AM - 4:30 PM EST
2 Days
Raleigh, NC

$1295 Add to cart

Delivery Format
Starting Date
Starting Time
Duration

Live Virtual Classroom
Thursday, 30 April 2020
8:30 AM - 4:30 PM EST
2 Days

$1295 Add to cart

Delivery Format
Starting Date
Starting Time
Duration
Location

Live Classroom
Wednesday, 27 May 2020
8:30 AM - 4:30 PM EST
2 Days
New York, NY

$1295 Add to cart

Delivery Format
Starting Date
Starting Time
Duration

Live Virtual Classroom
Wednesday, 27 May 2020
8:30 AM - 4:30 PM EST
2 Days

$1295 Add to cart

Looking for more sessions of this class?

Course Delivery

This course is available in the following formats:

Live Classroom
Duration: 2 days

Live Virtual Classroom
Duration: 2 days

What You'll learn

Creating a buyer persona
Describing each persona’s buyer journey
Tailoring marketing models to buyers
Organizing marketing work by strategic priorities
Using relative estimation for predictable performance
Using Scrum for adaptive and iterative planning
Using Scrum to track progress and improve productivity
Involving and delivering tangible results to executives and sales leaders
Measuring effectiveness in ways that stakeholders can understand
Effectively budgeting for marketing without a 12-month plan

Outline

Module 1: Agile marketing: The basics

Introduction to Agile marketing
Exploring if Agile marketing will work for your business
Examining the Scrum process

Module 2: Agile marketing implementation

Traits of a great Agile marketer
How to reduce time and improve effectiveness
Advantages of developing a sprint plan
Defining roles of different team members

Module 3: Agile marketing: Foundational elements

How to identify target segments
Building the right buyer persona
Which buyer’s journey should you use
Exercise: Creating the right marketing persona and customer journey for your Agile process

Module 4: Agile marketing with Scrum

Will your business work with Scrum
The basics of Sprint planning
Sprinting with a Scrum board
Daily Scrum pitfalls to avoid
How to track progress
How to measure results
Exercise: Create a mock Agile backlog
Exercise: Create a mock Sprint backlog

Module 5: Agile marketing: Advanced Scrum topics

Stories inside of Scrum
MVC vs. MVP and why they matter
Long-term planning for success

Module 6: Measuring outcomes

Best reporting tools to use
Reporting dashboard to track velocity
Scenario modelling for different tasks

Module 7: Adopting Agile marketing into your company culture

Scrum teams and its roles
Selling Agile to the organization
Getting buy-in from all parties
Different forms of the Agile marketing methodologies
Activity: Simulate a daily morning standup identifying the different roles for each team player