Google Search Engine Optimization Boot Camp

Course Code: 1913

$1495

Overview
Schedule classes
What you'll learn
Outline
Prerequisites
Who should attend

Overview

This course helps participants understand the importance of SEO and its need to produce a great site, with great content. It imparts the essential skills for conducting a successful SEO audit while also teaching about reliable tools and techniques that participants can use. The course aims to help participants pivot their old marketing ideas to align with the new reality of search engine optimization, while monitoring bad practices; and coordinate initiatives across their organization to improve search exposure.

Schedule Classes

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Course Delivery

This course is available in the following formats:

Live Classroom
Duration: 5 days

Live Virtual Classroom
Duration: 5 days

What You'll learn

History of search engines
What is Search Engine Optimization, what it isn’t and where it is headed
How to perform a SEO site audit
Tools one can rely on for information – how and why
How to put together a timeline for estimated results
How to pick the right keywords for the business and industry
How to attract high quality and authoritative backlinks
Importance of becoming an industry thought-leader
How to see what the competition is doing online
Tools and services to make life easier

Outline

Module 1: What is SEO?

History of SEO
Google vs. everyone else

Module 2: Current situation

Where is your site
- On-site factors
- Off-site factors
- Social factors
- Personalization
Assessing what’s working and what’s not
- Where are conversions coming from and why
- What parts of your site are dead
Activity: Tools for assessing current situation

Module 3: Setting goals

Activity: Deciding what are good key performance indicators
Activity: Ranking with and without personalization
Choosing KPIs
- Ranking position is a poor KPI
- What is achievable when
- Business goals
Traffic
- How to estimate traffic for keywords
- Good traffic vs. bad traffic
Ranking
- Personalization
- What happens when you rank higher
- Pros and cons
Reputation
- How to protect the brand online
Buzz
- How to keep the brand active on the web