Social Media Boot Camp

Course Code: 1942

Overview
Schedule classes
What you'll learn
Outline
Prerequisites
Who should attend

Overview

Social media networks are the new frontier in marketing – providing a great opportunity for any organization to not just earn revenue, but also good exposure. This course helps participants how social media can be integrated with traditional marketing to augment an organization’s marketing efforts, create publicity, opportunity and sales potential. During this three-day course, participants will learn to prepare a complete plan that they can put to work as soon as they get back from the training.

Schedule Classes

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Course Delivery

This course is available in the following formats:

Live Classroom
Duration: 3 days

Live Virtual Classroom
Duration: 3 days

What You'll learn

Harness the power of blogs to grow your content base
Examine Twitter practices that really work
Learn how to monitor mentions of your company online
Track your social media performance
Use Facebook advertising to find leads and customers
Know the legal issues, ethics concerns, and how to create an effective and reliable social media policy
Understand how to unify and integrate your various social media channels so you can efficiently and consistently reach your audience

Outline

Module 1: Introduction to social media

A true definition of social media
Zero moment of truth in social media
Myths and facts about social media
Branded case studies, both B2B & B2C, of successful businesses
Why social media is working for companies today

Module 2: Twitter

LAB: Twitter Business Assessment
LAB: Finding Accounts To Follow
Twitter Basics & Terminology
- Introduction to Twitter
- Why Twitter matters
- Do you belong on Twitter
Twitter Landscape
- com
- 3rd party tools
- Twitter and your mobile devices
- Getting started using Twitter
Establishing Your Twitter Presence
- Finding the right people & accounts to follow in your business
- How to search properly for information & competitors
- The secrets to Twitter lists
- Using Twitter lists as a powerful marketing tool
Twitter Strategies for Effective Marketing
- How to contribute to the conversation
- Finding your voice
- Writing your tweets
- How to monitor the conversation about your business
- Using Twitter for lead generation
Advanced Twitter Marketing Strategies
- Types of Twitter advertising
- Getting started with Twitter ads
- Twitter influence & Klout scores
- Measuring your impact on Twitter
- 3rd party analytics
- Case studies for best Twitter marketing strategies
LAB: Setting Up Your Listening Tools

Module 3: Facebook

LAB: Examining Your Facebook Fan Page
Facebook Fan Page
- How to leverage Facebook’s timeline for maximum consumer reach
- How to improve Facebook fan engagement
- Creating status updates that work
- How to grow active Facebook communities
Facebook Marketing
- How to use polls & surveys that deliver results
- Using Facebook offers to increase fans
- Facebook events & marketing techniques
- Using Facebook photos & videos in your marketing arsenal
Facebook Advertising
- New Facebook ad techniques that increase revenue
- Basic, interests & advanced targeting techniques
- Actions and bidding techniques
- Ad metrics and how to figure out what is working

Module 4: Google Plus

Google Plus Basics & Statistics
- What is Google Plus
- Why are so many businesses using Google Plus
The Google Plus Layout
- How to navigate in Google Plus
- How to find relevant conversations in Google Plus
Google Plus Marketing
- How to establish your presence in Google Plus
- Special features in Google Plus
- How to build relative circles for your business
- How to use Google Hangouts
- Increase your visibility in SEO
LAB: Adding People to Your Circles

Module 5: Instagram, Yelp, Foursquare

Introduction to the networks
Navigating the layouts
Keys to success on each platform
Business case studies

Module 6: LinkedIn

Lab: Finding connections
The basics and terminology
- How to use LinkedIn as an HR machine.
- How to find connections relevant to you and your industry.
- How to use LinkedIn’s search feature for leads
- Growing your network
LinkedIn For Business
- Adding applications to your profile
- Your LinkedIn company page
- Optimization strategies
- How to use LinkedIn in your content marketing
Advanced LinkedIn Marketing Strategies
- Using LinkedIn for everyday business
- The right way to use LinkedIn groups
- Lead generation techniques using LinkedIn
- New features on LinkedIn
- LAB: Finding Groups

Module 7: Pinterest

Pinterest Basics
- What you need to know
- The Layout of Pinterest
- Psychology Behind Pinterest Users
- Pinterest Business Etiquette
Pinterest Marketing
- Using Pinterest in Your Marketing Campaigns
- Driving Traffic with Pinterest
- Top Marketing Strategies to Use On Pinterest
Case Studies
Business Who Use Pinterest Successfully

Module 8: Content marketing

Introduction to content marketing
- Why content is king
- Definition of content marketing
- The conversation prism
- B2B & B2C case studies
Content marketing strategies
- Goals and metrics
- How to reach the right audience
- Keyword research
- Sharing and syndication
- Lead generation
- Content creation and curation
Measuring content marketing efforts
- Website analytics
- Tracking conversions
- Strategic engagement strategies
Advanced content marketing strategies

Module 9: Advanced topics

Pinterest Basics
- What you need to know
- The Layout of Pinterest
- Psychology Behind Pinterest Users
- Pinterest Business Etiquette
Pinterest Marketing
- Using Pinterest in Your Marketing Campaigns
- Driving Traffic with Pinterest
- Top Marketing Strategies to Use On Pinterest
Case Studies
Business Who Use Pinterest Successfully

Module 8: Content marketing

Introduction to content marketing
- Why content is king
- Definition of content marketing
- The conversation prism
- B2B & B2C case studies
Content marketing strategies
- Goals and metrics
- How to reach the right audience
- Keyword research
- Sharing and syndication
- Lead generation
- Content creation and curation
Measuring content marketing efforts
- Website analytics
- Tracking conversions
- Strategic engagement strategies
Advanced content marketing strategies