Digital marketing has been making waves for quite some time now by offering innovative branding avenues and helping reach the targeted audience cost-effectively and measurably. In the last decade or so, the world has witnessed a dramatic shift from analog to …
Twenty thousand users are live on Facebook every second each day. These statistics are enough for companies especially the smaller ones to focus a large part of their digital marketing activities on social media. It is simple – when you …
The effectiveness of devices and content platforms cannot be measured by a standard approach in all cases. There are various factors like advertisers, devices, campaign objectives which affect the KPIs (Key Performance Indicators). However, at some point in time, the …
No more you will find a consumer being surprised to see the products or services on offer as he enters a store or surfs the web. A large number of devices, platforms, and social media channels feed information to the …
The consumer behaviour is changing radically with the changing times. The reasons for this change are manifold. Firstly, with the advent of digitalisation, the in-store experience has been facing a huge challenge in terms of getting people out of their …
Digital Marketing has been rapidly evolving phenomenal change in the world. It entails companies to communicate and promote their products to the customers through digital media on the Internet, such as, Mobile phones, display advertising, and any other digital medium. …
Like the trends to watch for and the practices to follow, Digital Marketing also has some don’ts laid down for this year. So without much ado, let’s get down to business and understand what we shouldn’t be doing in Digital …
Each year begins with a lot of speculations and predictions about new and emerging trends in marketing. Marketers are always finding answers to questions like “What’s New?” and “What’s Hot?” Questions like these usually sprout at the beginning of each …
Powerful Customer Interaction You can bet in every tech company, there is a small group of people whose favourite tea time game is asking Siri, Cortana and Google random questions for fun, and comparing the efficiency of results (it’s a …