Skip to content
cognixia-logo-white-text
  • Contact
  • Profile
  • Approach
  • Companies

    Cognixia Approach Uncover skill gaps in your human capital, acquire agile training solutions, and plot your roadmap to a future-proofed workforce. Get Started Workforce Transformation Enterprise digital empowerment starts with a digitally-enabled workforce. Discover how Cognixia can deliver the right mix of skills to your talent. Transform Now Hire Skilled Talent Transform your talent acquisition…


    Know More
    Quick Link
    CompaniesCompanies
    Companies
    • Workforce Transformation

      Upskill your existing workforce with our digital training solutions Hire digitally native talent to solve your? digital needs Rewire by Cognixia Full team of industry veterans as trainers Customized training solutions to suit the needs of companies 24/7 support for learners anywhere in the world Course completion certification A globally-recognized certificate after course completion. Hands-on…


      Know More
      Quick Link
      Workforce TransformationWorkforce Transformation
      Workforce Transformation
    • Hire Skilled Talent

      Hire digitally native talent to solve your digital needs Skills Attitude Assessments Mindset Assessments Location Based To know more about JUMP Contact Us


      Know More
      Quick Link
      Hire Skilled TalentHire Skilled Talent
      Hire Skilled Talent
  • Individuals

    Upgrade Your Digital Skills Specialize your talents, learn new skills and stay indispensable to your organization with Cognixia’s upskilling programs. Learn More   ❱ Get Hired Fast-track your path to career growth with thousands of fresh opportunities and find the job you’ve always dreamed of. Learn More   ❱


    Know More
    Quick Link
    IndividualsIndividuals
    Individuals
    • Upgrade Your Digital Skills

      Enhance your digital skillset with our robust course offering Direct mentorship with experienced instructors Classroom, virtual, self-paced and hybrid learning modes Lifetime access to all training materials To know more on what course you should pick Contact Us


      Know More
      Quick Link
      Upgrade Your Digital SkillsUpgrade Your Digital Skills
      Upgrade Your Digital Skills
    • Get Hired

      Apply today to launch your digital career Apply Get Trained Location Based To know more about JUMP Contact Us


      Know More
      Quick Link
      Get HiredGet Hired
      Get Hired
  • Courses

    Dive into the latest technology frameworks and business paradigms to build a future-proofed career


    Know More
    Quick Link
    CoursesCourses
    Courses
    • Industry

      • Global Aviation
      • Global Automobile
      • Global BFSI
      • Global E-commerce
      • Global Food-tech
      • Global Healthcare
      • Global Media and Entertainment
      • Global Oil and Gas
      • Global Pharmaceutical
      • Global Telecommunication

      Know More
      Quick Link
      IndustryIndustry
      Industry
    • Application Development

      • Python v3.7
      • Self-Paced Python Developer Training
      • Self-Paced Java Programming Training

      Know More
      Quick Link
      Python v3.7Python v3.7
      Application Development
    • Big Data and Analytics

      • CouchDB
      • Self-Paced Analytics with R
      • Self-Paced Big Data Hadoop Administrator Training
      • Self-Paced Big Data Hadoop Developer Training

      Know More
      Quick Link
      Cassandra DeveloperCassandra Developer
      Big Data and Analytics
    • Business Intelligence

      • QlikView
      • Microstrategy

      Know More
      Quick Link
      MicrostrategyMicrostrategy
      Business Intelligence
    • Cloud and DevOps

      • Cloud Development Professional Training
      • Advanced Ansible Training
      • DevOps Training
      • Advanced DevOps Training
      • GCP- Google Cloud Platform
      • DevOps Plus Training
      • Cloud Computing with AWS Training

      Know More
      Quick Link
      DevOps Plus TrainingDevOps Plus Training
      Cloud and DevOps
    • Cyber Security

      • Cyber Crime and Cyber Security Training
      • Self-Paced Linux Administration Training

      Know More
      Quick Link
      Cyber Crime and Cyber Security TrainingCyber Crime and Cyber Security Training
      Cyber Security
    • Development

      • Docker and Kubernetes Bootcamp
      • FULL Stack (MEAN) Developer Training
      • Google Certified Android App Development Training
      • Blockchain Training
      • Apache Spark & Scala Training
      • Big Data Hadoop Administrator Training
      • Big Data Hadoop Developer Training

      Know More
      Quick Link
      Docker and Kubernetes TrainingDocker and Kubernetes Training
      Development
    • Internet of Things

      • Internet of Things Security Expert Training
      • IoT Analytics Training
      • Internet of Things (IoT) with Amazon Web Services (AWS)
      • IoT Security Training
      • Self-Paced Internet of Things
      • Azure IoT

      Know More
      Quick Link
      Internet of Things (IoT) TrainingInternet of Things (IoT) Training
      Internet of Things
    • ITIL® and IT Service Management

      • ITIL® 4 Awareness
      • ITIL® Service Operations
      • ITIL® Foundation (v3, 2011)
      • ITIL® 4 Foundation
      • ITIL® Service Design

      Know More
      Quick Link
      ITIL® 4 FoundationITIL® 4 Foundation
      ITIL® and IT Service Management
    • Java/J2EE

      • Web Services
      • Spring Cloud
      • Node.js
      • Angular.JS
      • Spring Boot

      Know More
      Quick Link
      Spring BootSpring Boot
      Java/J2EE
    • Machine Learning and Analytics

      • Tableau Training
      • Machine Learning, AI, & Deep Learning Training
      • Machine Learning with Python and R
      • Advanced Machine Learning with Deep Learning Training
      • Machine Learning with Python Training

      Know More
      Quick Link
      Machine Learning with Python TrainingMachine Learning with Python Training
      Machine Learning and Analytics
    • Management

      • PMP Training
      • Certified Scrum Master Training
      • Six Sigma Black Belt Training
      • Six Sigma Green Belt Training

      Know More
      Quick Link
      PMP TrainingPMP Training
      Management
    • Microsoft Technologies

      • AZ-300: Microsoft Azure Architect Technologies
      • AZ-104: Microsoft Azure Administrator
      • AZ-103: Microsoft Azure Administrator
      • AZ-101: Microsoft Azure Integration & Security
      • AZ-100: Microsoft Azure Infrastructure & Deployment

      Know More
      Quick Link
      AZ-104: Microsoft Azure AdministratorAZ-104: Microsoft Azure Administrator
      Microsoft Technologies
    • Mobile

      • Self Paced Android App Development

      Know More
      Quick Link
      React NativeReact Native
      Mobile
    • Web Technologies

      • React.js
      • Knockout.js
      • JavaScript & Ajax
      • HTML5 AND CSS3
      • Ember.JS
      • Backbone.js

      Know More
      Quick Link
      HTML5 AND CSS3HTML5 AND CSS3
      Web Technologies
  • Events


    Know More
    Quick Link
    EventsEvents
    Events
    • Master Class


      Know More
      Quick Link
      Master ClassMaster Class
      Master Class
    • Webinars


      Know More
      Quick Link
      WebinarsWebinars
      Webinars
    • Workshops


      Know More
      Quick Link
      WorkshopsWorkshops
      Workshops
  • Resources


    Know More
    Quick Link
    ResourcesResources
    Resources
    • Blog


      Know More
      Quick Link
      BlogBlog
      Blog
    • Tech News


      Know More
      Quick Link
      Tech NewsTech News
      Tech News
  • About

    Mission To bring about a shift in the mindsets of people and enterprises through future-proofed, digitally-ready talent solutions. We shape the future by grooming the next generation of disruptors, innovators and leaders and aim to bridge the global supply/demand gap in the number of digital-ready professionals who are skilled in the technologies of tomorrow.


    Know More
    Quick Link
    AboutAbout
    About
    • Awards

      Cognixia creates some of the most comprehensive and relevant online learning experiences for professionals in nearly every field imaginable. And we’re proud to be recognized for the passion and dedication that we bring to thousands of lives.


      Know More
      Quick Link
      AwardsAwards
      Awards
    • Careers

      Apply for a dream career at Cognixia. Join our global team of thought leaders and educators as we transform people and companies. Think you could add something we have missed? Why not submit your CV and a covering letter?


      Know More
      Quick Link
      CareersCareers
      Careers
    • Our Culture

      Disciplined in performance Responsive in approach Passionate to achieve Competitive to succeed Industrious from start to finish


      Know More
      Quick Link
      Our CultureOur Culture
      Our Culture
    • Locations


      Know More
      Quick Link
      LocationsLocations
      Locations
    • Referrals

      Success tastes best when shared. Tell us about a friend, colleague or a family member, who might be interested in pursuing a career in digital technologies or transforming their workforce.


      Know More
      Quick Link
      ReferralsReferrals
      Referrals
  • Contact
  • Cart
  • Profile
Search Course
banner

Acquiring digital marketing skills for marketing success

HomeResourcesBlogAcquiring digital marketing skills for marketing success
August 8, 2019 | Digital Marketing

Digital marketing has been making waves for quite some time now by offering innovative branding avenues and helping reach the targeted audience cost-effectively and measurably. In the last decade or so, the world has witnessed a dramatic shift from analog to digital. Marketing has evolved rapidly in this era of social media dependence where every advertisement is personalised to match the specific content, which interests the consumer. Consumers witness a tonne of virtual noise making it increasingly imperative for brands to break through this noise and deliver their message. Traditional marketing is becoming obsolete and is paving the way for new-age digital marketing techniques.

Acquiring digital marketing skills for marketing success

With the entire buzz created around digital marketing, it is essential to understand the importance of acquiring the skills in this growing field. The need for training in digital marketing is dictated by the demand and supply trend for digital marketing professionals. Let’s explore more about the growing demand for skilled professionals in digital marketing and the growth of digital job opportunities in this marketplace.

Growing demand for digital marketers.

Digital marketing hires have seen an upward progression trend created by the need for a new set of eyes in this profession. This involves professionals who are well-versed with the marketing business and have a creative niche for everything digital. They possess the required knowledge and skills to harness the power of the internet for creating effective email campaigns, social media postings and top-notch quality web pages. The market demand for such professionals has grown exponentially in the past couple of years. A study by McKinley Marketing Partners – 2018 Marketing Hiring Trends, reported a 32% rise in digital marketing hires from 2016 to 2017.

Digital marketing encompasses many niche jobs, including:

  • Social media marketing
  • Online content developer
  • Brand management
  • Search engine optimization specialist
  • Web designer
  • Professional bloggers
  • Email marketer

Global domination

The global presence of internet and social media is resulting in a growing demand for digital marketing. Ranging from professionals using email communication for work to Gen Z hooked on their smartphones, the internet is everywhere. An average person has a minimum of 7 social media accounts today. A survey by HubSpot in 2017 reported that 74% of individuals surveyed, use Facebook and as of June 2018, Instagram hit 1 billion monthly users. The ocean of people online presents a plethora of online branding options for businesses. With this widespread global domination of internet and social media, there has been a growing requirement for businesses to hire the right candidates. Companies offer great salaries to digital marketers making this an extremely lucrative profession. The top countries offering high annual salaries for digital marketers are Australia, Netherlands and the United States of America. The website payscale.com listed an average annual salary of $43,900 for a digital marketing associate in U.S.

Digital evolution with training

Training in digital marketing has become crucial for aspiring marketing professionals who seek to stay relevant in the industry and desire a flourishing career.
Lifelong learning and evolving is the best way to step ahead in your career and this holds especially true in the universe of digital marketing where trends change at the light of speed.
Digital marketing has taken the world by storm and is growing at an exponential rate. This phenomenal growth means a high demand for skilled and knowledgeable marketers, which is way more than the current supply of the trained workforce. Moreover, considering the never-ending demand and growth of the digital marketing industry, it is safe to guarantee a certain measure of job security.

Acquiring digital marketing skills for marketing success - CTA
Cognixia, world’s leading digital workforce solutions company offers a special professional diploma in digital marketing from the Digital Marketing Institute, Ireland. This diploma program aims to equip participants with the tools and skills needed to create a cohesive, effective digital marketing strategy. The program is curated by expert practitioners and is aligned with the industry to provide in-depth knowledge, understanding and a complete hands-on learning experience to demonstrate a strong foundation in digital marketing, covering the main concepts, techniques and skills required in order to develop, plan and implement an effective digital marketing strategy. Reach out to us know more about this program.

Tagged digital marketing
  • Share
  • LinkedIn
  • FaceBook
  • Twitter
  • Youtube
  • RSS

Post navigation

〈 Evolution of Jobs in the Digital Landscape
Machine Learning and The Beatles 〉
  • Share
  • LinkedIn
  • FaceBook
  • Twitter
  • Youtube
  • RSS

Related Courses

Leading SAFe® 5.1 Training  (SAFe® Agilist Certification)
Leading SAFe® 5.1 Training (SAFe® Agilist Certification)
Professional Scrum Master – Level II
Professional Scrum Master – Level II
Certified Information Systems Security Professional (CISSP)
Certified Information Systems Security Professional (CISSP)
Machine Learning & Deep Learning
Machine Learning & Deep Learning

Recent Posts

Top 5 tips to deploy MongoDB with Docker
Top 5 tips to deploy MongoDB with Docker
What is the role of the P3O model in project management?
What is the role of the P3O model in project management?
What can ChatGPT NOT do?
What can ChatGPT NOT do?
Digital Transformation is more than just an IT decision
Digital Transformation is more than just an IT decision

Get future Insights

Subscribe to our newsletter for updates on our latest opportunities, courses and events.

  • This field is for validation purposes and should be left unchanged.

4th Floor, Collabera House,
Gotri, Sevasi Road, Vadodara,
Gujarat, 390021
+91-7227048672
  • LinkedIn
  • FaceBook
  • Twitter
  • Instagram
  • Youtube
Courses
  • Cloud and DevOps
  • Internet of Things
  • Development
  • Management
  • Mobile
Companies
  • Workforce Transformation
  • Hire Skilled Talent

Individuals
  • Upgrade Your Digital Skills
  • Get Hired
Resources
  • Blog
  • Tech News

About

  • About
  • Awards
  • Referrals
  • Careers
  • Locations

Support

  • Contact
  • Site Map

  • United States
  • Global
  • Refund Policy
  • Terms & Conditions
  • Privacy Policy
Copyright © 2023 Cognixia. All rights reserved
×
banner

Cognixia Special Offer