Twenty thousand users are live on Facebook every second each day. These statistics are enough for companies especially the smaller ones to focus a large part of their digital marketing activities on social media. It is simple – when you have the option of getting so many users at on the platform then why go elsewhere?
But with so much traffic there was bound to be some issues. In the case of social media, it is that of grabbing attention. A large number of companies are regularly posting content on social media like Facebook and Instagram and this leads to stiff competition. When it comes to marketing the best approaches are those which are efficient and reach the maximum number of people in a worthy manner. Having said that, we must also understand that creating an impactful social media post is not easy to neither conceive nor it is easily acquired.
This post is intended to refresh your memories about the idea of digital marketing going beyond social media. Listed below are some of the mediums which are integral to the digital presence of a modern business in addition to the social media.
Infographics have risen to popularity as one of the best advertising tools in the recent years and find application in virtually every industry. If one consults with a digital marketing service which specializes in Infographics they can achieve interesting and attractive resources. In turn, these can be used all year long in various forms of outreach medium besides the social media like emailers, newsletters, videos and web designs.
Next in the line are interactive graphics, these are highly revered and are becoming more and more popular. So basically, interactive graphics are referred to as Infographics where the user can click and is led to the next level of information and prompted a response. This is the way of providing more exposure to potential customers, making them interested in your product/service. Interactive graphics have the ability to capture and retain attention in a much better manner as compared to social media.
Videos hold a very special place in the digital marketing spectrum when it comes to today’s on-the-go world. At one point of time videos were just meant for televisions but today things have changed and users can access videos virtually, anywhere through their mobile devices like smartphones and tablets. Besides these videos, these days can also be attached to social media advertising to generate attractive posts. A well-positioned video on YouTube has the ability to gain traction on its own, but one should consider that YouTube is also a crowded environment.
Search Engine Optimization
It is considered one of the most complex tasks, in a digital marketing campaign, to get users to your websites after they enter a series of keywords on a search engine. When it comes to elevating the status of a website in the list of results on a search engine – content development and link building are some of the important functions that are carried out.
There was a time when websites used to be a pioneering tool for digital outreach to customers but things have changed drastically and today websites are mere utility and no fancy. The introduction of amazing frameworks has created a duplicate army of website layouts. Although there are some tried and tested approaches when it comes to website creation a little imagination doesn’t do any harm. And just like it used to happen in the earlier days, a nice website will keep pulling users towards it.
These are some of the popular mediums besides social media which are used in digital marketing. To learn more about these you should take up a Digital Marketing training program with Cognixia. Our Digital Marketing Training is designed comprehensively and covers all the aspects in the best manner possible.
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