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Emerging Digital Marketing And Its Trends


May 13, 2016 | Digital Marketing, Technology

Digital Marketing has been rapidly evolving phenomenal change in the world. It entails companies to communicate and promote their products to the customers through digital media on the Internet, such as, Mobile phones, display advertising, and any other digital medium. It includes everything that runs on digital technology. 91% of customers use search engines before buying. Digital Media is the tool that is used in the digital marketing that consists of websites, e-commerce, CMS (Concept Management System), SEO (Search Engine Optimization), Content (like videos, blogs, images and articles), Social media and social networks. Around 45% of the world population has the internet connection today. Multiple devices, platforms and social media channels surround the users daily, or hourly, or even every minute.

India has the highest growth rate of 7.2% this year (2016). Since the “Make in India” policy has been implemented, the competition has increased tremendously. Therefore, businesses need to engage with digital marketing in order to become part of the internet revolution and in order to compete in the economy. By the end of 2016, the internet will influence the major share of the retail business. 82% of buyers search Google before making a decision. A revolutionary example includes youtube.com that reached around 100 million views within 6 days. Consecutively, superbowl commercial.com also reached 100 million views within 6 days after going viral. It is extremely helpful to the businesses because it is cost-effective, easy to learn and easy to manage.

Digital Marketing

The old model of marketing included Informing, persuading, reminding. The fields include development, financing, supply chain management, marketing, production management and sales development. Whereas, the new model includes demonstrating, involving, empowering. The new innovative fields include search engine optimization, social media marketing, pay per click, online reputation management, Website audit, content writing, layout design, graphics designing, website architecture, link building, monitoring reviews, Facebook page management, blogging, content sharing, and promotional campaign, etc. It is necessary to maintain these activities in today’s Digital world.

Businesses tremendously benefit through digital marketing which increases the Rate of Interest, big brand presence and better customer relationships. Also, 86% of marketers believe that single strategy multi-channel engagement leads to long-term success.

Businesses prefer hiring those individuals who possess deep knowledge and understanding of digital marketing. Cognixia being the top IT training hub offers vast knowledge about Website Planning & Creation, Search Engine Optimization, PPC Advertising/Google Adwords, Google Analytics, Social Media Marketing, Email Marketing, Online Display Advertising, E-Commerce Marketing, Lead Generation For business, Content Marketing, Affiliate Marketing, and Online Money Making Via Adsense. Cognixia provides exclusive training to develop the required skills for the emerging technologies. Some advantages of engaging with this course at Cognixia include:

  1. Industry Veterans as Trainers
  2. Meticulously Laid Down Syllabus
  3. Lifetime access to the Learning Management System (LMS) i.e. course content, classroom recordings and technical support.
  4. Placement Assistance

Therefore, with constant change in the society, people need to adapt to the digital world and need to be updated at a faster pace in the 21st century.

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