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Emerging Market increases the sales of Smartphones


September 30, 2015 | Mobility, SMAC

In the first half of 2015, a significant growth was seen in the sales of Smartphone that was led by an emerging market like India, as in the bigger souk these sales to some extent had mired. Due to this reason, most of the companies are aggressively holding up to the smaller areas, where most of the people don’t use a Smartphone.

According to Gartner’s study, the first half of 2015 had seen a strong boost where sales of Smartphone across the globe to end users had topped around 336 million units, a robust of 19% year-over-year growth.

During the same period, around 40% increase in sales of handsets were achieved by the emerging markets due to high-performing regions that include Eastern Europe, North Africa, Asia-Pacific, and the Middle East market.

According to the sources, Chinese purveyor and local brands came out as the key winners in emerging markets and these vendors in Smartphone sales had recorded an average growth of around 73% and also saw their combined share escalate from 38% to 47% in the first half of 2015.

China played an essential role in how market share was disseminated, amidst Apple averring the top blemish as a phone vendor in the country and it prolongs to show signs of a strong performance in the same quarter. The sales of iPhone during the first half of 2015 had seen around 72.5%, making it the No. 1 Smartphone vendor in China.

The sales of overall Smartphone and feature phone market had grown by 2.5% to 460.2 million units in the reported quarter from 448.9 million units in comparison to the same quarter of the preceding year.

In terms of operating system, shares of Android points to 78.9% and the growth of iOS had increased to 17.9% year-on-year for the third consecutive quarter.

On the other hand, owing to a weak ecosystem and a less enviable mobile brand, together with a strong and established competitive Smartphone market the shares of Windows Phone had remained stable to 2.5%, as per the sources.

smartphone sales

Amid the core capabilities and features of operating system evolving swiftly and becoming progressively more similar it is now critical for the providers of operating system to find new ways to distinguish them and also need to enlarge the reach of operating system’s ecosystem by toting up new functionalities, and build platforms that can extend multiple devices types.

Hence from the above information, we can say that there a huge scope for app developers as the market of the operating system is significantly increasing and so if you are planning to upgrade yourself for this technology, visit Cognixia.

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